Challenge
Olami’s new social media campaign, Daily Schmooze, needs a visual identity that reflects its mission—fostering a safe, open space for sharing experiences about Judaism, combating antisemitism, and building an inclusive community for all backgrounds.

Design
I developed the campaign’s brand guidelines, designing the logo and its variations, selecting the color palette, and creating social media post templates. I also assisted in choosing the brand’s typography. Accessibility was the key focus—I aimed for a clean, visually simple design with enough impact to ensure strong recognition.